Head of Development & Analytics, Sage Sparrows
Late 2025 to present- Built SparrowOS to bring the entire company under one platform, replacing fragmented Google Sheets and WhatsApp workflows and taking tasks shipped from about 30 a month to 50-55
- Built the native SparrowOS Mac app (16 releases through its own updater) and trained Atlas 1.0, the on-device model behind its voice and typed commands
- Moved company email, calendars and file storage in-house on a self-hosted Stalwart server, with mail and Drive inside SparrowOS
- Built Verte's commerce stack: the global storefront at vertewatches.com (Next.js + Stripe), a commerce platform and admin, profit analytics and a checkout health monitor
- Developed 5 production Shopify themes (Verte, Alexandre Christie, Season Earth, Helios, Wayo), including bespoke launch pages for Project Karbon, Karbon Speciale, URBN, Cosmic and Black Forge
- Built and ran the stores behind ₹1 crore+ of Verte's sales in 2026
- Run Meta ads and analytics for the agency's brands: Verte's best month went from 160 orders to over 300 while we ran its stores and ads, and 36 reports have been delivered
- Built lead and abandoned-cart pipelines into Google Sheets (698 leads since July) and a warranty claims flow for watch brands
- Built client websites: Sage Sparrows, Beyond Horizon, Ramee BlueNeck and WatchQube
- Built Claude tooling: house analytics skills and MCP servers for SparrowOS and Reddit Ads
- 3D: a real-time Karbon viewer with an accurate movement and hand sweep, and factory CAD for a new titanium watch
- Video: colour grades, 4K roto and kinetic captions, done in code
- Built AI product shoot pipeline replacing physical photoshoots, saving clients lakhs in production costs
- Help plan and run in-person product shoots: shot placement, lighting checks and brand building
- Created Sparrow Git VS Code extension for team Git workflows